Last updated: June 11, 2026

This policy covers athleticlift.com, operated by 201 Creative, LLC. It describes the data that moves through this site when you read it, who handles that data, and how to exercise control over it.

The honest summary up front:

Reading AthleticLift requires no account and no personal information.
The site itself learns almost nothing about you.
Ad partners use cookies for interest-based advertising, and you can opt out.
We answer privacy requests from any reader, regardless of where you live.

Information You Hand Us Yourself

The only personal data AthleticLift collects directly is what you choose to send. Writing to us through the contact page gives us your name, email, and message, which we keep only as long as the conversation needs. Posting a comment gives us the name and email you attach to it along with an IP address used for spam screening. That is the entire inventory. There are no accounts, no order forms, and no surveys here, so there is nothing else to collect.

Technical Data Recorded in the Background

Web servers log requests. When your browser asks for a page, ours records the IP address, user agent string, referring page, and timestamp. Hosting and security services we rely on (such as our CDN and firewall) see the same traffic in order to block attacks and cache pages. These logs exist to keep the site fast and online, they rotate automatically, and nobody is reading them to study you.

Aggregate analytics tell us things like which articles get read and how visitors arrive. We see patterns, not people.

Cookies and Similar Technologies

Two kinds of cookies appear on this site. The first kind is functional and short-lived, used for things like remembering a dismissed banner. The second kind belongs to the advertising stack described in the next section. Your browser settings let you refuse or clear cookies whenever you like; the articles will load either way.

Advertising on AthleticLift

Display advertising on this site is managed by Mediavine, which works with a network of demand partners to serve and measure ads, including ads personalized to your interests. The full disclosure required by our advertising agreement appears below, including each partner and its opt-out.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Mediavine partners with the following data processors:

Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
District M. You may find District M’s privacy policy through this link.
YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
AppNexus. You may find the AppNexus privacy policy through this link.
OpenX. You may find OpenX’s privacy policy through this link.
Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
Sovrn. You may find Sovrn’s privacy policy through this link.
GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

Affiliate Programs

Articles on AthleticLift may include affiliate links to retailers. We earn from many different affiliate programs on qualifying purchases. Clicking one of these links takes you to the retailer’s site, where their privacy policy applies. The link itself carries a referral tag, not your personal information.

Control Over Your Data

You do not need to qualify under a specific statute to get help from us. Email or message us through the contact page and we will show you what we hold (usually nothing), correct it, or erase it.

For readers covered by specific laws, the details:

GDPR and UK GDPR (EEA and UK readers). You hold rights of access, rectification, erasure, restriction, portability, and objection, plus the right to withdraw consent where consent is the basis for processing. EU and UK visitors also see a consent management link at the bottom of each page for granular control over advertising partners. Complaints can go to your national supervisory authority.

CCPA and CPRA (California readers). You may request disclosure of the personal information collected about you, request deletion or correction, and opt out of “sale” or “sharing” as California defines those terms. The interest-based advertising described above may qualify as sharing; the ad preferences link at the bottom of the site is the fastest opt-out. Exercising these rights will never affect how the site treats you.

Other state privacy laws. Virginia, Colorado, Connecticut, Texas, and a growing list of states grant similar rights. Same answer: contact us or use the on-site preference tools, and we will honor the request.

Kids

AthleticLift covers training and nutrition topics aimed at adults. The site is not directed at children under 13 and we do not knowingly hold their data. Tell us if you believe a minor has submitted information here and we will remove it.

Retention

Comments persist while published. Contact correspondence is deleted once it is no longer needed. Raw server logs cycle out on a short schedule. We keep no marketing lists.

Security Practices

All traffic is encrypted with HTTPS, admin access is restricted and credentialed, and core software is kept current. The strongest safeguard remains the design choice already described: this site simply does not accumulate reader data worth stealing.

When This Policy Changes

Revisions get a new date at the top of this page, and substantive changes get a summary note here. We will not quietly expand what we collect.

Reaching Us

Privacy questions and requests go through the contact page.