Missi Balison is a personal trainer, gym owner, and licensed massage therapist based in Sandpoint, Idaho, and an ACE certified Medical Exercise Specialist. She has worked in health and fitness for 26 years and has owned Missi Balison Fitness since 2013, where most of her work is with women over 40: strength training, weight loss, and the perimenopause and menopause changes that make the old advice stop working. On Athletic Lift she writes recipes and meal ideas and makes the videos in them.

Strength is the thing that makes everything else easier after 40. Build it, feed it, and the rest follows.

That belief shapes how Missi writes for Athletic Lift. A Platinum-level Amazon Influencer since December 2023, she tests every piece of training gear, kitchen tool, and high-protein staple she recommends in her own gym and kitchen first. If it does not hold up to a real training week, it does not appear here.